Peter Bradnock, Chief Executive of the British Poultry Council, responds to Hugh Fearnley-Whittingstall’s renewed campaign against ‘standard’ chicken and to the new River Cottage TV programmes:
“It’s time to set the record straight. With his television programmes and campaign stunts, Mr Fearnley-Whittingstall is misleading and confusing consumers. He is attempting to limit shoppers’ choice by making them feel that Assured British chicken is ethically unacceptable, but the picture that his TV shows have painted is a long way from the reality of life for Assured British chicken.
