Richard MacDonald named as new Chair of Joint Working Group on Campylobacter


London, Monday 27 October 2014 - Richard Macdonald CBE has been named as the new Chair of the joint industry and government body focused on the reduction of campylobacter in chicken. Campylobacter is a significant source of food poisoning in humans with 70,000 GP reported cases and 280,000 estimated total cases every year. The Joint Working Group (JWG) is a collaborative approach between the Food Standards Agency, Defra, British Poultry Council, British Retail Consortium, and National Farmers Union designed to reduce campylobacter at every stage of the supply chain.

Announcing his appointment, Richard MacDonald said: “I’m pleased to have been asked to help deliver meaningful progress in reducing campylobacter. I look forward to working with industry and government in this fight against a naturally occurring bug that is a very complex and persistent opponent.”

He concluded: “This is where we have to enact all that we’ve learnt over the last five years. The UK is leading the way on what is a global issue, and we have a responsibility to apply ourselves diligently and consistently to solving the problem.”  

FSA Chief Executive, Catherine Brown, welcomed the move: “We’re delighted that Richard has taken on this role. We look forward to the group driving meaningful industry action to reduce campylobacter”.

Mr MacDonald takes over from Peter Bradnock, former Chief Executive of the British Poultry Council, who guided the JWG through its first phase of research and development. The second phase of the work will see interventions and new technologies introduced throughout the farming and production chain, from biosecurity practices on farm, to interventions in the slaughterhouse and novel packaging solutions at retail.

Responding to MacDonald’s appointment, Chief Executive of the British Poultry Council Andrew Large said: “The UK poultry meat industry welcomes Richard’s appointment. Industry, retailers and government have worked hard to understand this bug and now look forward to continue to work together under Richard’s Chairmanship to take our work to the next stage.”

“The UK poultry meat industry remains committed to tackling this naturally occurring bug, but consumers should also remember that they have a responsibility. Whenever handling fresh chicken and other meats – whether in restaurant kitchens or in the home – people should always follow good hygiene practices and cook food thoroughly as this kills campylobacter.”


Media contact

For more information call Chris Potter on 07540 501173.

Notes to Editors

Biography of Richard MacDonald

Mr MacDonald was the Director General of the NFU from 1996 to 2009. Since then he has chaired Defra’s Better Regulation Task Force; is a Non-Executive Director of Moy Park, Dairy Crest, the Environment Agency and the Royal Agricultural University; is Vice Chairman of the National Institute of Agricultural Botany; and Chairman of Farm Africa. In 2002 he was awarded with a CBE for services to agriculture. He has extensive knowledge of UK food and farming, served on numerous DEFRA food and policy strategy groups having a strong background in government relations. He will begin his tenure as Chair of the JWG on 12th November 2014.

Chicken Statistics

Chicken is the most popular meat eaten in the UK. The 2013 annual total was about 870 million British birds bred, hatched, reared, and slaughtered in this country. We also imported the equivalent of (as cuts, portions, and products) another 400 million birds, the majority of which was from other European countries. We can also estimate how many times chicken is eaten every year in the UK. 95% of the population (60.9 million people) eat chicken, and they tend to do so at least twice a week. Over the course of a year that’s 6.3 billion occasions where chicken is eaten in homes, schools, hospitals, and restaurants across the country. Since 2009 the JWG has undertaken over seventy projects on increasing our knowledge of how campylobacter gets into, and can be removed from, the supply chain.

About Campylobacter and the Joint Working Group

Campylobacter is a naturally occurring bacteria found in the gut of many animals. It is a global issue and all those involved in supplying meat have a role to play in reducing campylobacter. People handling fresh chicken and other meats – whether in restaurant kitchens or in the home – should always follow good hygiene practices and cook food thoroughly as this kills campylobacter.

The poultry industry has been working hard to tackle campylobacter and fully recognises its responsibility to ensure the food it produces is safe. It has worked with the FSA, DEFRA, BRC and the NFU since 2009, through a Joint Working Group, on a reduction plan. The partnership approach has been successful in driving industry-wide efforts.

Over the last five years, over 70 scientific research projects into the bug have been conducted and new trials are currently taking place. While much new information has been obtained through these projects, more work is required to find a consistent means of reduction. The British Poultry Meat industry is seeking to update food hygiene legislation specifically to minimise campylobacter.

Over the next 18 months, the JWG will be moving to a delivery phase with large scale trials and implementation of those measures that are most promising for campylobacter reduction. The industry will continue to work closely with all the JWG partners to implement effective measures against campylobacter as soon as practicable

BPC Industry Confidence Survey – Summer to Winter 2014

Economy and Production

  • Compared to six months ago, there has been a 17.5% increase (from 20% to 37.5%) in BPC members feeling “more confident” regarding the future of the industry. From those surveyed no one was feeling less confident.
  • As with the winter 2014 survey the single most important cited factor behind the industry’s future prospects continues to be consumer demand (75%), an increase of around 5%. This is followed by grain prices (12.5%) and global economic instability (12.5%). This is a change in focus from the last survey where regulatory burdens (10%) and skills investment (10%), were considered important.
  • Compared to six months ago, half of those surveyed are feeling “more confident” regarding the future of the industry. Reasons given included investment, which appears to be more forthcoming now. The other half surveyed felt “about the same” in confidence for the future of their business. Although, consumer demand is high there is exchange rate volatility which is causing concern.
  • Consumer demand (71.43%) is the single most important factor behind people’s view of the future prospect of their business, a slight increase on last year’s results.
  • 5% say production levels have slightly increased over the last six months. An increase of around 22.5%.
  • The main reason cited for shifts in production levels include “cost reduction”, “cost reduction programmes [being undertaken]”. However, others cited “fuel prices”, “reduced feed prices” and “utilisation improvements”.

Skills and Employment Levels

  • 5% of respondents reported “no change” in employment levels over the past six months, whilst 37.5% reported a “slight increase”. This is stark contrast to winter 2014, where 90% reported no change and 10% said there had been a “slight decrease”.
  • It has been mooted that the reason for this change is the “positive trend” [the industry and company is making].
  • As with the winter 2014, all respondents with apprenticeship schemes are on track to recruit the number of apprenticeships needed or outlined in the company’s business plan.
  • 5% of the companies surveyed they said their training budget had “increased” over the past six months. Once again, no one has decreased their training budget. It is interesting to note that when the same companies were surveyed six months ago about the winter to summer 2014 period, only 11% thought employment levels would increase.
  • Looking forward, until winter 2015 around a quarter believe their training budget will increase over the next six months.
  • Once again, the industry is reporting a slight increase in its skills base, perhaps reflecting the increased numbers of staff.


  • Over half of all respondents report that feed costs had a positive impact on their business (12.5% said significant positive Impact and 50% said slight positive impact).
  • 100% of members are reporting that planning and environmental regulations are having a significant negative impact on the creation and expansion of poultry farms.
  • Fuel costs have also had a more positive impact on business, with 37.5% indicating they had seen “a slight positive impact”. This is in stark contrast to last winter and before the HM Budget 2014 when 37.5% reported a slight negative impact and no one said they had a positive impact.
  • Respondents also changed their perception of tax policies from the last survey, with 37.5% reporting they had a “slightly negative impact”, compared with last survey reporting the same figure but as a “slightly positive impact”. We saw no one reporting that taxes had a positive impact.


  • The BPC surveyed its members within the poultry industry between the 2nd July through to the 14th July 2014.

Students learn about exciting poultry and pig scholarship opportunities


Please find a link to a lecture conducted by Andrew Large of the BPC and Nick Major, Corporate Affairs Director of ForFarmers at Harper Adams University organised by BPEX, who represent Pig Levy Payers, and supported by the National Pig Association:


BPC’s Response to BBC article entitled: Do people know where their chicken comes from?


In response to the BBC article entitled: Do people know where their chicken comes from? the BPC has said: “The process of producing indoor reared chicken has undergone many positive changes over the last few decades in response to consumer demand. However, this has not come at the expense of animal welfare. In fact the UK has some of the best welfare standards in the world. Most UK poultry meat comes from birds reared under assurance schemes. These schemes go beyond the legislative requirements. Some 90% of chicken, turkeys and ducks, are reared to the Red Tractor Farm Assurance Poultry Scheme standards for chicken, turkey and duck. The Red Tractor is a voluntary food assurance scheme which covers production standards developed by experts on safety, hygiene, animal welfare and the environment amongst other things.

Indoor reared chicken not only have access to feed, water, shelter from the elements and predators but also protection from a wide range of infectious disease pathogens which can cause illness to the flocks and to humans. Health performance must be monitored, records kept of flock mortality and a range of health and welfare conditions and these must be reviewed with a veterinarian. High levels of biosecurity to maintain these standards mean access to poultry farms to the public must be limited. Poultry farms also require expert management and animal husbandry skills to both meet and maintain these standards.”

Summary of A.V.E.C’s General Assembly, October 02-05, Marseille, France


A.v.e.c., the association representing the poultry meat industry in the EU has commemorated its 57th General Assembly in Marseille, France from the 2nd to 5th of October 2014. 160 delegates representing the whole poultry chain (breeders, hatcheries, slaughterhouses) have participated in a 3 day event to discuss this year’s theme “Keeping poultry business profitable with European Standards”. The French members FIA, the France Federation of Poultry Industries, and CIDEF, the Interprofessional Committee for the French Turkey, co-hosted the 57th General Assembly.

The outgoing President, Federico Felix presented the annual report 2014 that is available on A.v.e.c’s website at the following link: Mr Koen Van Dyck, Head of the Food Alert System and Training Unit in DG Health and Consumers in the European Commission outlined the image and perception of poultry meat in the EU and presented the current and upcoming legislative work of DG SANCO on origin labelling, veterinary medicines, feed, animal welfare and food hygiene. He concluded his speech with a state of play of the free-trade agreements with a special focus on the sanitary and phytosanitary measures issues in TTIP (Transatlantic Trade and Investment Partnership) repeating that EU standards for the food chain are ensuring the right level of protection.

Jean-Jacques Vandenheede, current Director of Retail Insights for ACNielsen Europe, explained food and consumer trends in meat consumption in the retail business. He presented the structure of the retail market in different countries of the EU and explained how consumer perceptions can widely differ from the reality on the field, taking as an example the overestimated importance of e-commerce. Willy Brette, Vice-President of Purchase, Quality and Logistics for France and southern Europe, and Keith Kenny Head of Sustainability and Corporate Social Responsibility, made a joint presentation about sustainability and the sourcing of sustainable chicken at McDonalds Europe. They focused their presentation on the sourcing strategy of the company for poultry meat products and on the overall strategy of the company towards sustainability in the EU. Transparency, long term engagement, dedication and a stable and visionary partner are essentials for Mc Donald’s.

Peter van Horne of the agricultural economics unit (LEI) of Wageningen University presented his work on the competitiveness of the EU poultry meat sector. With his presentation he showed the challenge to keep the balance between free and fair-trade. The first version of his study commissioned for a.v.e.c. is already available on a.v.e.c. website ( and an update of this study with the latest data may be expected soon.

Paul van Boekholt, Business Director of Hubbard for northern Europe, South Africa and Israel, introduced his view on the differentiation of the broiler market in Europe. He highlighted how the consumer wishes have and will drive the diversity of the EU production with a move towards more slow growing breeds. He made also a comparison of the conditions between different production schemes.

The newly elected Member of the European Parliament (MEP) Jean Arthuis, gave the final speech of the General Assembly addressing the participants with his view on the future of the European Union. He especially called for the achievement of the internal market and the harmonization of the rules in the EU that maybe should prevail above further opening the European market by trade agreements.

Changes at A.V.E.C

After 2 years as president of the organization, Mr. Federico Felix from the Spanish association PROPOLLO, Organizacion Interprofesional de Avicultura de Carne de Pollo, handed over the presidency to Mr Paul Lopez, board member of the French association FIA, after having served 4 years as a vice-president of a.v.e.c..
Mister Lopez (57) is originating from Brittany the traditional main area of production for the poultry sector in France. He has been managing director of poultry companies in Glon Group (chicken, turkey spent hens) since 1990. As a new president he congratulated Mr. Felix for his efforts and his time dedicated to the association. He explained that he would try to capitalize on the already achieved work to make sure that the voice of the European poultry meat production will be heard in the EU institutions in Brussels.

He explained his mission will be:
– To promote, develop and defend the production and processing poultry in the EU.
– Maintain the confidence and preference of European Consumers.
– To demand the application of identical and not equivalent rules for imports.

Mr. Lopez will be assisted by a renewed team of vice-presidents coming from 4 other Member States. Paul-Heinz Wesjohann, of the Paul-Heinz Wesjohann Group in Germany, will continue his vice-presidency. He will be joined by 3 new vice-presidents who have been appointed during the General Assembly. Piotr Kulikowski, President of the Board of Indykpol, from Poland will join the team as well as Javier Rodriguez, Director General of the Grupo SADA p.a., S.A from Spain and Philip Wilkinson Executive Director in the 2Sisters Food Group from the United Kingdom. The new president took the opportunity to thank M. Jan Odink from the Netherlands and M. Bruno Veronesi from Italy, for which the term as vice-president of a.v.e.c. has ended, for their contribution to the work in a.v.e.c.


For more information please contact Cees Vermeeren, Secretary General on the following contact details –


All Party Parliamentary Group for Eggs, Pigs & Poultry holds evidence sessions on Antibiotics, Animal Welfare and Planning


Please note: the APPG meeting of the 21st has been extended by 1 hour to 12noon and the 28th October meeting is now at 9.30am and finishing at 11.30am. 

Friday 3rd October – The All Party Parliamentary Group (APPG) for Eggs, Pigs and Poultry will be holding oral evidence sessions at the Houses of Parliament to complete their inquiry into important areas of these sectors.

The APPG panel will be discussing these areas with witnesses on the following dates;

Planning (14th October), Antibiotics (21st October) and Welfare (28th October).

All sessions will be held in Room N, Portcullis House, Palace of Westminster 10.00-11.30 am.

The witnesses at each evidence session will consist of a number of experts from the Egg, Pig and Poultry sectors including other groups outside the industry such as the RSPCA.


Media contact

For more information or to receive a transcript please call either Chris Potter, BPC on 07540 501173, Giles Clifton, BEIC on 07790 315011, Zoe Davies, NPA or Gary Ford, NFU on 024 7685 8500.

Notes to Editors

1. About the APPG on Eggs, Pigs and Poultry

The All Party Parliamentary Group for Eggs, Pigs & Poultry was established in July 2012. The group is a cross-party body for Members of the House of Commons and House of Lords with an interest in the egg, poultry meat and pork sectors. The group was established to raise issues of concern to the industries concerned. The group has the support of the National Pig Association, the British Poultry Council, the British Egg Industry Council and the National Farmers Union.

More information on the APPG for Eggs, Pigs and Poultry please click here:

2. About the National Farmers Union (NFU)

The NFU is the voice of British farming and provides professional representation and services to its 55,000 farmer and grower members. The NFU is the largest farming organisation in the UK, providing a strong and respected voice for the industry and support for its members locally, nationally and internationally.

3. About the National Pig Association (NPA)

The NPA is the representative trade association for British commercial pig producers, is affiliated to the National Farmers Union (NFU) and represents the interests of NFU members who produce pigs.  The NPA represents over 70% of British pig production and is active on behalf of its members in Brussels and Whitehall, and with processors, caterers and supermarkets fighting for the growth and prosperity of the British pig industry.

4. About the British Egg Industry Council (BEIC)

The BEIC is an inter-professional organisation of 11 trade associations in the UK, which cover all aspects of the egg industry – breeding, hatching, rearing, laying, packing, egg processing and marketing.

Set up in 1986, the principal function of the BEIC is to represent the interests of its Members (the UK egg industry) in discussions with Government, MPs, the European Commission, European Parliament, and other bodies. BEIC also set up and runs the British Egg Information Service (BEIS) to provide information and answer questions about eggs. The BEIS distributes leaflets and recipe books, nutrition and food safety information, recipes and specific materials for the general public, teachers, caterers, health professionals and students. BEIC also finances research and development. BEIC is recognised by Government and Parliament as the representative voice of the UK egg industry.




London, September 24, 2014 – We are pleased to announce the re-election of Mr John Reed as its Chairman, following the BPC Annual General Meeting. This will be Mr Reed’s third term following his first election in 2010.

Mr Reed has worked for over 35 years in the industry and is currently the Agricultural Director of Cargill’s European poultry business. Mr Reed is also a Board member on the Assured Foods Standards (AFS) Poultry Sector Group, as well as Chairman of the Poultry Health and Welfare Group and Chairman of British Poultry Training.

He has in the past been a member of Defra’s Core Stakeholder Group for the implementation of the European Broiler Welfare Directive and a member of the Radcliffe Committee examining responsibility and cost sharing.

Mr Reed said: “I’m delighted to have been re-elected Chairman of the British Poultry Council by my peers. I am proud to represent a successful industry, which contributes daily to economic growth in the country. One of the reasons for my decision to continue in the post is the positive environment to tackle many of the issues the industry faces.”

“Indeed we face some tough challenges notably in tackling Campylobacter levels but also some fresh challenges such as explaining the benefits of consuming poultry meat. The BPC’s work is an integral part of that effort. I look forward to the challenges working together with BPC members and all stakeholders of the poultry meat chain to promote it.”

Andrew Large, Chief Executive said: “I am delighted John will continue as Chairman. He brings a wealth of experience, knowledge and a great sense of vision. I look forward to working with him to deliver on our key aims.”


Media contact

Chris Potter, BPC – 07540 501173
Wendy Garbutt, Cargill – 07748 933576

Notes to Editors

About the British Poultry Council: The British Poultry Council is the leading representative organisation for companies and individuals engaged in breeding, hatching, rearing and processing chickens, turkeys, ducks and geese to produce poultry meat. BPC members are responsible for producing over 90% of the UK’s total output of poultry meat, which included nearly 875 million chicken broilers in 2012 (up from just over 780 million in 2001). Based on sales of £6.1 billion in 2012, the poultry meat industry made a £3.3 billion gross value added contribution to UK GDP. The industry supports 73,200 jobs in the UK – 35,400 direct, 25,100 in the supply chain and 12,800 in wage consumption). By weight, poultry makes up around half of all meat purchased in the UK.

John Reed’s biography: John joined the poultry industry in 1977 from Agricultural College as a graduate trainee with Eastwoods.  After a change of ownership to the Imperial Group and then Hillsdown Holdings he held a number of agricultural management positions with Daylay Foods (Commercial egg production).

1989 – awarded a Nuffield Farming Scholarship and looked at “Practical Disease Prevention and Control” in Sweden, USA and Spain.
1991 – joined Moorland Poultry Ltd, as Agricultural Director for the Turkey Processor.
1998 – joined Sun Valley Foods (now known as Cargill) as Agricultural Director of the turkey and broiler business.  The role covers the purchasing of feed raw materials and manufacture of poultry feeds, the breeding, hatching and growing of poultry, transportation of live birds, and laboratory services. He is involved with Cargill’s global poultry businesses.
2000 – made fellow of the Royal Agricultural Society.
October 2010 – elected to Chairman of the British Poultry Council.
September 2012 – re-elected to Chairman of the British Poultry Council.
September 2014 –re-elected to Chairman of the British Poultry Council until 31st December 2016.

Further information on the current committees:

Poultry Health and Welfare Group –
Assured Food Standards –
British Poultry Training – please contact Richard Griffiths on 07545 922117


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Cargill’s European Poultry operations

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Andrew Large Poultry Meat 2014 – Transcript



Good morning ladies and gentlemen.

I would like to thank John for his kind words of introduction, and also the organisers and sponsors of Poultry meat 2014 for inviting me here today.

I have been in the poultry industry for less than 18 months. In that short time I have met many people working in poultry from small farmers to the owners and directors of some of the industry’s biggest businesses. They all have one factor in common. They are passionately committed to producing the best food that they can for the people of Britain.

Given that I have been in the poultry meat industry for a relatively short space of time, I am especially honoured to have been asked to give the keynote speech at this conference.

As the general election of 2015 approaches, I would like to take this opportunity to share with you the work that the British Poultry Council (BPC) does to connect this vital industry of ours with the worlds of Westminster, Fleet Street and Broadcasting House, so that you in the industry have a supportive environment in which to produce food for the 62 million Britons who depend on you every day.

Punching above our weight

Back in 2012, the Board of the British Poultry Council took a fundamental decision, one that governs the way I work almost every day. The decision it took was to embark on a public affairs campaign to ensure that policy makers, journalists and by extension the general public know what the poultry meat industry is, why it is important and what they need to do to support it.

Historically the poultry industry had not been greatly engaged at a political level. It had focused on the detail of policy with civil servants and let its excellence in producing affordable food take care of the rest.

However, the BPC Board reflected that we needed to punch above our weight with both politicians and journalists otherwise the industry would be subject to pressure from both outside vested interests and unthinking policy makers. We needed to make sure that the concerns of your business were front and centre in the minds of politicians.

Why are we important?

And it is right that we occupy that place in people’s minds.

After all Poultry meat is the UK’s favourite meat – just under 50% of all meat sold in the UK is poultry. About the same as beef, pork and lamb combined. Chicken, Turkey, Duck and Goose are staple parts of the British diet – and as BPC research has shown – more affordable than other meats too.

And it’s British food too. The UK is 84% self-sufficient in poultry meat, contributing to the UK’s food security at a time of geopolitical tension. In numbers that is just shy of a billion birds every year, and all produced without any direct support through the Common Agricultural Policy.

As well as our contribution to the dinner plates of Britain, the British Poultry Industry is also a vital contributor to the economy of the UK.

Poultry meat production supports over 73,000 jobs – many of which are in rural and semi-rural constituencies a world away from the turbo-charged growth of London.

The poultry meat industry in the UK has over £6 billion in sales every year and adds some £3.3 billion in value to the UK economy. As an industry we pay around £1 billion in tax every year – or enough to pay for more than 40,000 teachers.

This then is our industry. Perhaps the most important part of the food industry in the UK. Present on every table in Britain, present in many parliamentary constituencies and on the front page, whenever food is discussed in the media.

Vision for 2020

The British Poultry Council has set out a vision for how the industry should be in 2020.

We aim for an industry that has grown from today in value, exports and employment. We want to satisfy the growing global demand for meat from here in the UK – and contribute to our economic rebalancing away from financial services and London centric growth.

We seek greater recognition for the contribution that poultry meat can make to a healthy British diet as a meat with lower levels of saturated fats.

Our vision is for poultry to make a continued significant contribution to UK food security as Britain’s most affordable source of meat – accounting in future for more than half of all meat sold in the UK.

Finally, our vision for the future of British poultry includes a sustained and significant decline in the levels of Campylobacter in British chicken – a long term project on which I know many of you are working day in and day out to conclude.

What do we need to happen?

So if this is our vision, then what are we going to be asking the politicians of Britain to do on our behalf to help to make this happen?

Growth and Exports

Firstly, our politicians need to ensure that the overall economic environment supports the continued development of our sector.

The 2009 National Farmers Union poultry housing survey revealed that the average age of UK poultry houses was in excess of 25 years. Policy makers need to recognise the importance of continued investment in the housing stock so that poultry can be produced in the best and most sustainable conditions possible. We seek reform of the planning system to enable this investment to take place in a smooth and planned way. We need a better balance between the national priority for food security and the concerns of local communities. The current system fails everyone – with both residents and farmers left feeling short changed.

Back in 2011, the Agricultural Buildings Allowance was removed by HM Treasury with little if any consultation. The effect of this so called tax reform was to remove an incentive to invest in new poultry housing. We’re calling for the Treasury to review their position, and recognise the benefits that further investment in poultry housing would bring to the UK, and re-establish a regime of capital allowances for such investment to modernise the UK poultry housing stock.

Unless we can produce a predictable planning system and a supportive tax regime then over time we risk losing productive capacity to other countries that have taken a more pragmatic approach.

The same is true of the position on international trade.

The UK poultry sector needs export markets to be able to grow its supplies in the UK. The carcass balance means that export markets are needed for bone in and leg quarter portions to support the UK breast meat market. The BPC already has a good relationship with DEFRA through the Export Certificate Users Group that prioritises overseas markets and focuses DEFRA resource on the intergovernmental negotiations required to open those markets. However, we can always do more and while we recognise the severe resource constraints around all government departments – both industry and DEFRA need to find a way of increasing export support for poultry. Not by way of subsidy or export refunds, but the diplomatic and trade support to open markets, agree trade protocols and conduct plant inspections.

We also need to ensure that the playing field for imported meat into the UK is as level as it can be. In this regard we are concerned about the conduct of the current negotiations between the EU and US in the Transatlantic Trade and Investment Partnership.

BPC, through its European Association A.V.E.C has held a number of consultations with EU officials to understand their negotiating priorities and promote our own. We understand, as does every single industry in Europe that the potential benefits for the European and world economy are huge. But they will not be realised unless the European Commission negotiators dig in hard, as their American counterparts will be doing, to get the best deal possible, line by line and sector by sector. We have been given little confidence that the European Commission is prepared to negotiate hard on behalf of the poultry meat sector. An excessive focus on the product itself, without a full understanding of the process by which it is produced, risks leaving the EU and UK poultry industries at a permanent and damaging competitive disadvantage.

I call upon the European Commission to step up to this challenge and to negotiate a TTIP agreement for poultry meat that respects not just free trade, but also the process investments in hygiene that EU producers have made over many years.


Our second campaigning focus is on the supply of feed into the poultry sector. As you all know, the biggest cost to the poultry industry is in the supply of feed – accounting for 60 to 70% of the costs of raising a bird for the table.

The BPC will be campaigning for a number of actions to assist you in securing reliable and competitive feed supplies in the long term.

We seek a minimisation of the land taken out of production as a result of the “greening” reforms of CAP. We believe that a wider range of landscape features should count as ecological focus areas – otherwise the UK wheat crop will fall and the poultry industry, which purchases some 20% of that crop, will be exposed to further price and supply volatility.

The same is true for GM crops. We recognise that this is a highly controversial area, and that there are sincerely and deeply held views on both sides of the debate. However, for the food security of the UK we need to maximise crop yields in a sustainable way – and GM has a role to play here. The EU has recently given member states the powers to take decisions on which EU approved GM crops are grown in their countries, and we hope that, guided by scientific evidence, the UK will seek to use these powers to increase the volume of feed crops grown in the UK.

Our final concern on feed is the development of new sources of proteins, and especially the advancement of insect based poultry feeds. The UK poultry industry is dependent on soya protein, largely grown in South America, and a significant cause of feed price and supply volatility. The UK government is currently supporting a number of projects into the feasibility of insect based proteins in poultry feed, and we strongly encourage this work to continue, as well as supporting the UK Government’s discussions with its European counterparts in removing the regulatory barriers to a greater use of insect based proteins in the food chain.

Nutrition and Affordability

The final key campaigning message that we will be giving is on the contribution to sustainable nutrition in the UK that poultry, as an affordable low fat meat, can provide.

The UK, in common with many other nations is struggling with obesity. Some 67% of UK men and 57% of UK women are either overweight or obese. Now, I’m not going to pretend that eating poultry is the sole answer to the obesity crisis, and a lot depends on how it is served. But fundamentally poultry is a low fat meat – and it has a valuable part to play in improving the health of the nation.

The second aspect of poultry’s role in feeding Britain is its affordability. The price of poultry meat has increased over time significantly less than the price of other meats. This is testament to your hard work over many years in improving the efficiency and productivity of your operations. This affordability is an important second aspect in the nutrition debate. Not only does poultry meat contribute to a healthy diet, but it does so in an affordable and sustainable way, in contrast to some of the expensive and highly marketed fad foods we see from time to time. Taking a broad view of food security, it clear that a UK produced meat, that is low in fat and affordable is a sound investment in that security.

The next step therefore is to look at public procurement. The UK Government buys a significant amount of meat for use in schools, the armed forces, hospitals and a variety of other institutions. Given the advantages of poultry meat in terms of cost, local sourcing and low fat – the Government should be doing more to ensure that poultry is on the menu more of the time. We are encouraged by some recent initiatives on a balanced scorecard for food procurement and the renewed focus on nutrition in schools – and we will be making the case for poultry meat to be on the menu as much as possible.

Key issues for the future

So these then are our issues for today – the positive messages that the poultry industry will be promoting in the coming months aimed at improving the business environment for the sector.

But we also need to look to the future beyond that, and build our resources to continue to promote a positive agenda for the poultry meat industry into the medium term. It is vital that we as an industry can communicate with confidence what we do to the widest possible audience, so that when policy makers take decisions that affect your daily work, they do so in full knowledge of the tremendous efforts that we are all making to feed the nation in a sustainable way.

In that regard I was delighted to see James Hook recently on the BBC’s Countryfile discussing P. D. Hook’s work on responsible use of antibiotics and also David Spellar from Applied Poultry on the same programme a few weeks back presenting his modern poultry farm. I look forward to seeing many more representatives of this industry on TV, online and in print, showing the world what we do. And the British Poultry Council stands ready to support and advise those businesses that wish to contribute to the debate.

And it is important that we all do this. There are a number of challenges ahead that we as an industry need to confront and show the world that we are managing in a competent and controlled manner.

Campylobacter is the most important issue facing the poultry industry in the short term, and the FSA’s plans to publish data in November for individual retailers and producers will keep it very much in the media and public mind. The UK chicken industry is embarking on a world leading effort to reduce campylobacter all the way along the supply chain from farm to fork. Significant investments are being made in production without thinning and in temperature based surface treatments to name but two. We should be proud of these efforts and of our commitment to producing the safest possible food, and I look forward to promoting a much greater level of public awareness of the industry’s work to reduce campylobacter – and in the successes that I am confident will come.

A further major challenge is in the use of antibiotics. The UK poultry industry wholeheartedly supports the work of RUMA (the Responsible Users of Medicines in Agriculture Alliance) in promoting the mantra of “as little as possible but as much as necessary”. RUMA has recently prepared a comprehensive position statement on antibiotic use in all farm animals that rebuts the ill-founded arguments of those who oppose animal antibiotic use on principle. Responsible use of antibiotics is a vital part of good husbandry and the protection of animal health and welfare and BPC will be promoting and supporting the RUMA position as widely as possible in the coming months.

The final major challenge is that of animal welfare. Many people continue to be concerned about the conditions in which their meat is produced. In other EU countries, governments have taken initiatives such as the Chicken of Tomorrow in the Netherlands and the progressive reduction of stocking densities in Germany, as a result of the influence of welfare pressure groups. In the UK, we should be confident that we supply meat to the market from a variety of humane production systems, barn reared, free range and organic, and that the customer can choose to purchase whatever they want. We should make clear that cages do not and have never played a part in meat production, despite what many still think. And finally, we should allow the public to see for themselves what modern poultry production looks like and to understand the considerable efforts that this industry makes to produce food in a highly sustainable way.


I am very proud to be playing my own small role in the British Poultry Industry.

Feeding the nation is one of the most noble of occupations and you should all also be proud of what you do, every day, to ensure that every family in Britain has the opportunity to eat British poultry meat; produced to high and sustainable standards and at an affordable price.

As an industry our products are already present in nearly every household in the country. We have begun the work to embed ourselves in the minds of politicians and journalists so that the benefits to the UK provided by UK produced poultry meat are uppermost when they consider policies that affect our industry.

This is a never ending task; we are moving towards promoting our own issues in a positive and confident way as well as responding authoritatively to issues raised by others. This is an exciting time for the industry – the opportunities are great and there has never been a greater eagerness to know more about our meat and where it comes from.

I am greatly looking forward to supporting this industry in the coming years and to working with you to build the opportunities for growth in production, income and employment. Thank you.

The Elliott Review Response


The BPC welcomes the findings of the Elliott Review. Criminal activity in the food sector cannot be tolerated and Government must provide sufficient resources to police and enforce against it; while all responsible food producers can contribute by consistently meeting high standards and sharing intelligence.

All parts of the food chain have a duty of care to the consumer, and BPC members are committed to ensuring their supply chains are robust, secure, and auditable. The poultry sector already has many of the elements highlighted in the review, and is keen to learn from the experiences of other sectors. We look forward to participating in the on-going development of improved auditing standards, and will continue to work with our retailers and regulators.

Firm response from the poultry industry to a Guardian newspaper article


The British Poultry Council has issued a firm response to the Guardian following an article by John Allan and Stephanie Lavua published on 16th August. The BPC’s veterinary advisor sent this letter for publication on 20th August and it addresses the inaccuracies in the piece.


 The article “Your Sunday roast chicken should carry a health warning” (August 16th) discusses campylobacter, a subject that is rightly of concern. It is a shame therefore that on such an important topic, fundamental errors of fact have been allowed to remain that serve to undermine the case being made.

 In relation to the farming of chickens, it is stated farmers “pump them full” of enriched feeds and drugs. This is simply not true. Birds can eat as much or as little as they want, without any compulsion, and the feed formulation provided has been specifically designed by specialist poultry nutritionists to match the genetic and physiological requirements of the birds. Antibiotic growth promoters have been banned in the UK for many years, and any medicines administered to the birds are prescribed according to guidelines produced by the Responsible Users of Medicines in Agriculture Alliance (RUMA). These guidelines state that “Antimicrobial use should not be used simply to prop up poor husbandry or failing management systems. Where required, antimicrobials should be viewed as an acceptable veterinary treatment complementing good management, good nutrition, vaccination, biosecurity and farm hygiene” These guidelines make it clear that antimicrobials are only given to poultry following the advice of a prescribing veterinary surgeon.

 The comments on the removal of food and water prior to catching are erroneous. Birds have access to water up until the moment of catching. As regards food, it is true that feed is withdrawn prior to catching to ensure that the digestive tract of a bird is devoid of food material at the time of slaughter. This is an important management process to minimise spillage of intestinal contents during the slaughter process. This feed withdrawal time will vary according to the time between catching and slaughter and will be in part dependant on the journey time from farm to the slaughterhouse, but usually the maximum feed withdrawal time would be 8 hours and not the 24 hours that the article implies. It would be contrary to both UK and EU law (The Welfare of Farmed Animal (England) (Amendment) Regulations 2010) to withdraw food and water for 24 hours before slaughter and UK broiler producers work within the law.

 It is also wrong to say that birds are deprived of sleep for 24 hours in advance of catching. The dark period is reduced, as is allowed by EU law, but not eliminated, and birds are able to sleep if they wish.

 The poultry industry has been working hard to tackle campylobacter and it fully recognises its responsibility to ensure the food it produces is safe. The industry is implementing, together with retailers and regulators, new processes and procedures that should reduce the incidence of campylobacter from farm to fork. This is a leading effort to resolve a challenging and vital issue, and it deserves to be discussed in full knowledge of the real facts.

 Yours sincerely,

 C D Parker BA VetMB CertPMP MRCVS

FAQ: How much chicken do we eat?


One of the most common questions we get asked is how much chicken the UK eats. Here are two ways to look at it:

The 2013 annual total was about 870 million British birds bred, hatched, reared, and slaughtered in this country. We also imported the equivalent of (as cuts, portions, and products) another 400 million birds, the majority of which was from other European countries.

We can also estimate how many times chicken is eaten every year in the UK.
95% of the population (60.9 million people) eat chicken, and they tend to do so at least twice a week. Over the course of a year that’s 6.3 billion occasions where chicken is eaten in homes, schools, hospitals, and restaurants across the country.